Legal regulation:

Pursuant to the new Paragraph 8.28. of Schedule No. 1. to PIT Act
8. The following in-kind benefits shall be tax-exempt:
8.28.
b) entrance ticket, season ticket for sport events provided to the same private individual free of charge or at discounted rates by the employer for an amount not exceeding 50,000 HUF per tax year;

The amendments of the Act CXVII of 1995 on Personal Income Tax entered into effect as of January 1st, 2011 have been introduced by the Act CXXIII of 2010 (hereinafter referred to as Act), which was  promulgated in the Hungarian Official Journal 177 on November 19, 2010.
Section 4. of the Act
[Section 8. (1) of the PIT Act Unless otherwise specified in this Act the income falling under the provisions of this Act shall be subject to a tax at the rate of 16% of the taxable income]
Section 26. of the Act
The title of Chapter XIII, the Sections 69–71 and the subtitles related to the sections of the PIT Act shall be replaced by the following title, subtitles and provisions:
Chapter XIII. RULES OF THE TAXATION OF CERTAIN ALLOWANCES
Tax to be paid by the payer
Section 69. (1) Tax on certain allowances not regarded as fringe benefits [Section 70.], as well as on fringe benefits [Section 71.] shall be paid by the payer.
Section 71. (1) Fringe benefits shall include  the following allowances provided to employee (a) and his/her close relatives – in case the provider is the employer –
b) allowance from the value of the income provided by way of meal consumption, or ready-to-eat meal within services regarded as restaurant catering, workplace catering or social catering (including in the form of vouchers and non-cash means of payment provided solely for the purchase of the above mentioned,  also provided subsequently within the tax year) up to 18,000 HUF per each month of the legal relationship that serves as basis for the allowance.

The amendments of the Act CXVII of 1995 on Personal Income Tax entered into effect as of January 1st, 2011 have been introduced by the Act CXXIII of 2010 (hereinafter referred to as Act), which was promulgated in the Hungarian Official Journal 177 on November 19, 2010.
Section 4. of the Act
[Section 8. (1) of the PIT Act Unless otherwise specified in this Act the income falling under the provisions of this Act shall be subject to a tax at the rate of 16% of the taxable income.]
Section 26. of the Act. The title of Chapter XIII, the Sections 69–71 and the subtitles related to the sections of the PIT Act shall be replaced by the following title, subtitles and provisions:
Chapter XIII
RULES OF THE TAXATION OF CERTAIN ALLOWANCES
Fringe benefits
Section 71. (1) Fringe benefits shall include the following allowances provided to employee (a) and his/her close relatives – in case the provider is the employer –
d) up to 5,000 HUF by month
da) providing Internet access free of charge or at discounted rates or
db) payment of internet service charges on the basis of an invoice that is made out to the name of the employee or his/her close relatives living in the same household, including vouchers provided solely for this purpose – settled within maximum three months subsequently by way of the aforementioned invoice;

Fringe benefits
Section 71. (1) Fringe benefits shall include  the following allowances provided to employee (a) and his/her close relatives – in case the provider is the employer –
e) income provided as schooling assistance not exceeding 30% of the minimum wage per child, student;
g) income resulting from bearing the costs of school education by the employer not exceeding 2.5 times the minimum wage, provided that this provision shall only apply if the education – also if the costs are not born by the employer – is required to the position according to the instruction of the employer, or it serves otherwise the acquisition and extension of professional knowledge in connection with the employer’s activity.
(3) The following allowances shall be deemed to be fringe benefits: transferred to the individual from the monthly contribution of the employer
(6) For the purposes of this Section
g) schooling assistance shall mean the benefits provided by the employer to children or students in school education (or in appropriate education in any EEA-state) provided within 60 days before and after the first day of the school year in the form of books, school supplies and clothing (also if an invoice that is made out to the name of the employer for the aforementioned articles is reimbursed under the above-specified period), or in the form of a voucher to be used solely for the purchase of the above-specified articles provided that the individual receiving the benefit is an employee of the payer who is parent, guardian (not including child welfare guardian) of the aforementioned child or student  entitled to family allowance or similar allowance pursuant to the Act on Family Benefits or similar regulation of any EEA state, or spouse of the parent or guardian (not including child welfare guardian) living in the same household.
h) an education shall mean school education, if the person attending the education is enrolled or has student status at the education institute.

Section 71. (3) The following allowances shall be deemed to be fringe benefits:
contribution transferred for the benefit of the individual from the monthly contribution of the employer
a) to the voluntary mutual pension funds not exceeding 50% of the minimum wage,
b) to the voluntary mutual health funds /mutual funds not exceeding 30% of the minimum wage,
c) to the employer pension fund not exceeding 50% of the minimum wage, provided that
the individual declares that he/she has no other income of the mentioned legal title for the respective month from other provider, and if the contribution is transferred by the provider monthly or for several months in advance, or subsequently for maximum three months in a single sum. In case of paying for several months the employer shall give information about the amounts for the resprective months. Transfer in a single sum to an individual shall be regarded as benefits provided for the respective months according to the amounts disclosed by the employer. The tax assessed shall be returned and paid by the payer in a way and at the rate according to the regulations relating to the respective months according to the amounts disclosed by the employer, in the event of an advance payment as an obligation of the month disclosed, in the case of subsequent payment as an obligation of the month when the money is transferred.

Fringe benefits
Section 71. (1) The following allowances shall be deemed as fringe benefits:
income provided to employee (a) and his/her close relatives – in case the provider is the employer –
f) in the form of pass to be used solely for the local transport of the employee purchased with an invoice made out to the name of the employer.

Section 70. (1) The following allowances shall be deemed to be certain specified allowances
(2) The following allowances shall be deemed to be certain specified allowances
a)- if the payer is a non-governmental organisation, a public corporation, an ecclesiastical legal entity, a foundation (including public foundation) – the proportion of income determined based on the entertainment and business gifts provided in the tax year, which occurred in the interest of the nonprofit activity or the activity in line with its purpose, exceeding 10% of total expenditures stated in the annual report of the tax year, but exceeding maximum 10% of its total income accounted for the tax year;
b) – if the payer is not a provider specified in Paragraph a), and falls not under the Act on Corporate Tax and Dividend Tax –
ba) proportion of the income determined based on entertainment, that exceeds 1% of its total income accounted for the tax year, but exceeds maximum 25 millions HUF,
bb) ) proportion of the income determined based on business gifts provided in the tax year, that exceeds the value of 5000 HUF/person taking into account the average headcount of the tax year and the participating members during the tax year (including private enterpriser in the event the payer is a private enterpriser), considering that the tax-exempt benefits pursuant to this Act shall be disregarded during the calculation according to Paragraphs a) and b), and no income shall be determined from the value of entertainment and business gifts regarding the amount not exceeding the value limit specified in the aforementioned provisions.
(3) The following allowance shall be deemed to be certain specified allowance:
a) taxable income provided by way of gifts of small value maximum three times per year – with the obligation to register them –, if it is provided
aa) to employees, to close relatives of the employee or the deceased employee by the employer,
ab) to trade union members, to retired members, to close relatives of the members and deceased (retired) members by the trade union,
ac) to the retired individual and his/her close relatives by the former employer or its successor,
ad) to students of vocational school, to the students  during their compulsory vocational training by the payer, as well as in the cases not mentioned in paragraphs aa) – ad) if the allowance is provided to individuals who have no other income from the payer in the tax year;
b) costs borne by the payer in connection with events, programs organized free of charge or at discounted rates for a number of individuals (including the business partners, too) at the same time (if the aim of the event, program was mainly hospitality and entertainment according to the circumstances of the allowance), if the payer – in spite of acting in good faith – is not able to determine the amount of the income received by the individuals;
c) taxable income provided by way of products and services provided to individuals free of charge or at discounted rate by the payer pursuant to law or other legal regulations according to legislative authorization;
d) such promotional and other gifts that cannot be deemed as tax-exempt or business gift, whose value does not exceed 1% of the minimum wage and at the receipt of the gift the identity data of the individual will not be known by the provider, taking into account that a a default penalty at the rate of 50% of the tax base could be imposed in the event the payer act in bad faith or illegal.
(4) The allowance that complies with the requirements of the fringe benefits defined in the specific provision of the act [Section 71] but exceeds the value limit specified there shall be deemed to be certain specified allowance.
(5) For the purposes of this Section
a) gift of small value shall mean a product or service of a value not exceeding 10% of the minimum wage;
b) total annual income accounted: total income stated by the payer in the annual report for the tax year (in the absence of an annual report the income defined pursuant to the settlement of accounts relating to the last day of the tax year), for private enterpriser the income of the enterprise in the tax year;
c) taxable income due to use of phone services for private purposes: from the expenditures to be paid by the payer due to the allowance, service:
ca) the proportion of the value of the use for private purposes determined by the breakdown of expenditures generated on the turnover, and in the case of expenditures not generated on the turnover by the value of the proportion of use for private purposes of the expenditures on turnover, or the proportion of the 20% of the expenditures at the discreation of the payer, or – in case that it is not possible to separate the phoe use for private purposes – of 20% of the expenditures,
cb) if the payer is the service provider, the proportion of the 20% of the usual market value of the use for private purposes or of the usual market value of all use,
not reimbursed by the individual.

Culture vouchers are taxed in the same way as the payment of wages in 2011, yet it is still an elegant and simple way to give gifts.