Internal communication campaign, website: Edenred USA is committed to helping the planet!

Edenred USA has just launched a communication campaign for its employees with the aim of making them aware of the impact the Boston offices have on the environment and corporate social responsibility. This campaign focuses on three key themes of CSR: employee transport, resource management and solidarity.

It includes the sending of emails twice a month on the environmental and CSR impact of Edenred USA, the implementation of a “wall” dedicated to CSR and for posters reminding about the basic actions to take in order to help the environment. Targets are set each month. Employees can follow the progress made by monitoring the degrees of improvement achieved by our company on the thermometers placed on the “CSR wall”.

At the same time, Edenred USA, specialists in commuter benefits, has developed a “green website” for customers (employers and employees) wishing to estimate the environmental impact linked to their mode of transport.

www.ourgreencommute.com

A “white paper” has also been created, highlighting the positive environmental impact of using public transport. The promotion of these two achievements aiming to encourage the use of alternative modes of transport should take place over the coming days on the website dedicated to environmental innovations.

The Netherlands, Belgium, France and Spain have included more responsible solidarity products in their gift catalogues.

The initiative originates from the Netherlands, which has been offering various responsible products in its Tintelingen catalogue since 2007: fair trade products (Max Havelaar textile range); organic agricultural products (organic wines); eco-friendly products (energy-saving).

To help users identify these products, the Earth Guest logo has been included on every page of the catalogue where these products appear. A solidarity section also allows the users to donate the value of their gift to a good cause.

“In the Netherlands, it is crucial for us to offer a responsible and solidarity range of products not just to meet the expectations of our users, but also to meet government demands that all service providers supply products that are 100% sustainable. Since the government is a major Tintelingen customer, it has set itself the objective of having a range of products that are 100% sustainable.”
Carl Winters, managing director of Accor Services Netherlands.

Edenred in Belgium has of course followed suit with its Tintello catalogue and offers its responsible and solidarity range on the Belgium market.

In 2009, Edenred in Spain responded by offering a basket of fair trade products inside its Delicard gift catalogue. Users can also choose to donate their gift to Action Against Hunger, a long-time partner of Edenred in Spain.

In France, users of the Elite catalogue can also identify products that have a better environmental performance thanks to a special pictogram.

A range of responsible and solidarity products is in the process of been developed.